Welcome to Christina’s Thoughts! A blog dedicated to my musings as a small business owner. One scream, cry, and laugh is never that far off. Or, as small business owners like to say, a typical day in the trenches. 

April Lately
Christina Whiteside Christina Whiteside

April Lately

I had a grand vision for the month of April, starting with a few one-year anniversary reflections, some website updates, and a special announcement, but it was almost as though the universe had other plans…

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One Year of The Assist
Christina Whiteside Christina Whiteside

One Year of The Assist

April 7th marked one year of The Assist. It's kind of crazy when I type it out and read it again. I really didn’t think I would take the leap and bet on myself, but here we are. I’ve compiled a few thoughts of lessons learned over the last 12 months…

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Leading with Intention
Christina Whiteside Christina Whiteside

Leading with Intention

Intentionality. It has become a buzz word of sorts for me - a word I am finding myself using a lot in conversations and how I lead and shape my business on the backend.

Intentionality, for me, is really sitting in it, taking a pause to gain clarity and not rushing to make a decision, whether that be for personal or income gain. It is reaching out to individuals and businesses that selfishly align with what I look for in my own self morally and what shapes my business compass. I love a good collaboration - something this introvert feeds off of.

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39, I am coming for ya.
Christina Whiteside Christina Whiteside

39, I am coming for ya.

I’m excited to see how this year unfolds. Throw in a tiny bit of “Holy sh*t, I am getting up there, man” and we have a healthy combination of reality.

39, I am coming for ya.

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The Ebb and Flow of Entrepreneurship
Christina Whiteside Christina Whiteside

The Ebb and Flow of Entrepreneurship

I never thought I would have a commonality between working on political campaigns and my business, but here we are. This month, especially the last few weeks, has been chaotic..

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